Our planet

We believe that climate change is the single greatest threat facing our planet and steps must be taken quickly to limit global temperatures from rising beyond 1.5°C. Everyone has a role to play in fighting climate change and we are committed to helping lead the way by being transparent.

We have partnered with CarbonCloud to calculate and share the climate footprint of our products, with the ambition to implement this across our entire range. We will not only be sharing these numbers with you, but also our plans to offset certain areas and reduce this number further.

From 2019 to 2020, we also halved the carbon footprint of our entire business here in the UK. With the help of our partner, Ecologi, we chose to double offset these carbon emissions, meaning we removed twice as much CO2 from the air (equivalent to double our 2020 footprint) by planting more trees and funding carbon reduction projects around the world. We are the first and only UK baby food brand to be ‘carbon negative’ and will commit to double offsetting our footprint each and every year.​

Food waste is a big issue. It is estimated that a third of all food produced ends up being wasted. We believe in never wasting food and are committed to reducing food surplus by 10% each year whilst donating 100% of what is left that can’t be sold.

We are proud of our three year partnership with food distributor The Felix Project. They help families in need get access to nearly 21 million meals every year through collecting and redistributing surplus high quality food that otherwise would have gone to landfill. So far we have nearly donated over 40,000 meals to those in need.

Packaging is a critical part of our business as it protects the safety and quality of our products. Whilst we acknowledge its drawbacks, at this point in time, we will continue to use plastic in our packaging range because it is still the most sustainable option (vs glass for example) for most of our products.

Nevertheless, over 70% of our packaging range is made out of recyclable FSC-certified cardboard and we are committed to minimising our packaging footprint. This will be achieved by using sustainable alternative materials where possible; optimising packaging design and working with our suppliers to introduce recycled materials into our product packaging range. An example of this is our discovery of plant-based inks. As a renewable alternative to traditional oil, vegetable based inks have a much smaller impact on the environment because they do not release greenhouse gas emissions such as CO2 when drying. We are excited to roll this out across more of our packaging this year.

We are working towards making 100% of our packaging recyclable, reusable or compostable by 2025.