Our planet
We rely on our planet’s natural resources to produce our products, generating waste and greenhouse gas emissions in the process, however we will always try to reduce our impact where possible. The priorities within our Planet pillar include cutting our carbon emissions, reducing food waste, using sustainable packaging and protecting and increasing biodiversity.
Our first fully recyclable pouch
We are committed to ensuring our packaging is 100% recyclable, reusable or compostable by 2025. A major step towards achieving this is our launch of our mono material pouch designed to be fully recyclable (with the cap on) in the home.
After several years of testing and trialing alternative packaging materials, we are now able to offer you a pouch made from one material (polypropylene), allowing it to be sorted and processed correctly at recycling facilities.
Assessed by the On-Pack Recycling Label (OPRL) scheme to meet the requirements of their ‘Recycle’ designation, these pouches will carry a recycle label, meaning they can be thrown in your normal recycling bin at home. This is a momentous step and provides a simple and convenient method for disposal- woohoo!
Protecting & revitalising biodiversity
As part of our mission to become a business that gives more than it takes, we partnered with GreenTheUK to protect and revitalise biodiversity.
The 10,000 m2 of wildflower meadows we have committed to planting will grow in carefully selected areas in the UK to provide a network of ‘superhighways’ for pollinators.
Flying insect numbers have sadly declined by 60%, with a large contributing factor being the widespread use of chemicals in non-organic farming. This restoration work will help to rejuvenate insect populations and the species that rely on them, which are essential to the health of our planet.
Furthermore, we have planted 1,200 trees across 2023-2024 in the UK helping to create and improve habitats, and to sequester carbon. It is estimated that over their lifetime, each tree could remove one ton of CO2 from the atmosphere. This means our 1,200 trees have the potential to remove the equivalent amount of carbon dioxide as driving 7 million kilometres by car!
Our partnership with Magic Breakfast helps thousands of children across the UK enjoy a nourishing breakfast before the school day starts, preventing hunger from being a barrier to education.
