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Our planet

We rely on our planet’s natural resources to produce our products, generating waste and greenhouse gas emissions in the process, however we will always try to reduce our impact where possible. The priorities within our Planet pillar include cutting our carbon emissions, reducing food waste, using sustainable packaging and protecting and increasing biodiversity.

Our first fully recyclable pouch

We are committed to ensuring our packaging is 100% recyclable, reusable or compostable by 2025. A major step towards achieving this is our launch of our mono material pouch designed to be fully recyclable (with the cap on) in the home.

After several years of testing and trialing alternative packaging materials, we are now able to offer you a pouch made from one material (polypropylene), allowing it to be sorted and processed correctly at recycling facilities.

Assessed by the On-Pack Recycling Label (OPRL) scheme to meet the requirements of their ‘Recycle’ designation, these pouches will carry a recycle label, meaning they can be thrown in your normal recycling bin at home. This is a momentous step and provides a simple and convenient method for disposal- woohoo!

Protecting & revitalising biodiversity

As part of our mission to become a business that gives more than it takes, we partnered with GreenTheUK to protect and revitalise biodiversity.

The 10,000 m2 of wildflower meadows we have committed to planting will grow in carefully selected areas in the UK to provide a network of ‘superhighways’ for pollinators.

Flying insect numbers have sadly declined by 60%, with a large contributing factor being the widespread use of chemicals in non-organic farming. This restoration work will help to rejuvenate insect populations and the species that rely on them, which are essential to the health of our planet.

Furthermore, we have committed to planting 1,200 trees this year in the UK for the creation and improvement of habitats, and to sequester carbon. It is estimated that over their lifetime, each tree could remove one ton of CO2 from the atmosphere. This means our 1,200 trees have the potential to remove the equivalent amount of carbon dioxide as driving 7 million kilometres by car!

Our donated breakfast-ometer

Our partnership with Magic Breakfast helps thousands of children across the UK enjoy a nourishing breakfast before the school day starts, preventing hunger from being a barrier to education.

Being transparent & cutting carbon

We believe that climate change is the single greatest threat facing our planet and steps must be taken quickly to limit global temperatures from rising beyond 1.5°C. Everyone has a role to play in fighting climate change and we are committed to helping lead the way by being transparent.

We have partnered with CarbonCloud to calculate the climate footprint of our products which are available on their website. Keeping footprints online allows us to update you as we continue to make improvements through the supply chain.

Saving water

In 2022, we took steps to understand the challenges faced in protecting critical water resources in association with the UK’s leading sustainability charity, WRAP.

We have joined the likes of Tesco, Sainsbury’s and Coca Cola GB alongside other UK food and drink companies to support WRAP’s Water Roadmap. The Roadmap is targeting that by 2030, the UK food and drink industry will have helped to attain sustainable water management. This will improve the quality and availability of water at catchment scale in the top 20 most important product and ingredient sourcing areas in the UK and overseas. Supporting (and investing in) collective action projects within these key sourcing areas is important to future food and water security.

Sustainable packaging & design

Packaging is a critical part of our business as it protects the safety and quality of our products. Following the launch of our new kerbside recycle pouch, we aim to rollout this pouch across our entire pouch range, moving closer to achieving our target of making 100% of our plastic packaging recyclable by 2025.

All of our multipack cardboard packaging is made out of recyclable FSC-certified cardboard and has been printed with organic ink composed of organic molecules, which require lower heating temperatures and consume less energy than other inks.

We are working towards making 100% of our packaging recyclable, reusable or compostable by 2025.

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