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Our planet

We rely on our planet’s natural resources to produce our products, generating waste and greenhouse gas emissions in the process, however we will always try to reduce our impact where possible. Our priorities within our Planet pillar include cutting our carbon emissions, reducing food waste, using sustainable packaging, and sending zero pouches to landfill.

Our award-winning recycling scheme

Our specially designed pouches keep our food safe and fresh without the use of any preservatives and have a lower carbon footprint than glass or other alternatives.

But like all pouches of this kind they can't be recycled through your household recycling. And we just thought that wasn't good enough. Our aim is that no baby food packaging ends up in landfill.

So rather than waiting for household recycling collectors to come up with a solution, we searched for a recycling partner that could recycle our pouches, finger food packaging (and those of other brands) in the best way possible, leaving nothing going to landfill.

We are proud to be the UK's only 100% recyclable baby food range.

Enter recycling innovator Enval.

How it works

Our pouch and finger food packaging arrives at Enval and is shredded

The aluminium from our pouches is re-used to make tins, cans etc

The plastic is recycled into oil

The gas by-product from the process is used to power the plant

Leaving nothing to go to landfill

Our Recycled Pouch-ometer

Use our prepaid recycling bag to recycle any empty baby food pouches or snack bags (from any brand) via your local postbox.

Being transparent & cutting carbon

We believe that climate change is the single greatest threat facing our planet and steps must be taken quickly to limit global temperatures from rising beyond 1.5°C. Everyone has a role to play in fighting climate change and we are committed to helping lead the way by being transparent.

We have partnered with CarbonCloud to calculate and share the climate footprint of our products, with the ambition to implement this across our entire range. We will not only be sharing these numbers with you, but also our plans to offset certain areas and reduce this number further.

From 2019 to 2020, we also halved the carbon footprint of our entire business here in the UK. With the help of our partner, Ecologi, we chose to double offset these carbon emissions, meaning we removed twice as much CO2 from the air (equivalent to double our 2020 footprint) by planting more trees and funding carbon reduction projects around the world. We are the first and only UK baby food brand to be ‘carbon negative’ and will commit to double offsetting our footprint each and every year.​

Reducing our waste

Food waste is a big issue. It is estimated that a third of all food produced ends up being wasted. We believe in never wasting food and are committed to reducing food surplus by 10% each year whilst donating 100% of what is left that can’t be sold.

We are proud of our three year partnership with food distributor The Felix Project. They help families in need get access to nearly 21 million meals every year through collecting and redistributing surplus high quality food that otherwise would have gone to landfill. So far we have nearly donated over 40,000 meals to those in need.

Sustainable packaging & design

Packaging is a critical part of our business as it protects the safety and quality of our products. Whilst we acknowledge its drawbacks, at this point in time, we will continue to use plastic in our packaging range because it is still the most sustainable option (vs glass for example) for most of our products.

Nevertheless, over 70% of our packaging range is made out of recyclable FSC-certified cardboard and we are committed to minimising our packaging footprint. This will be achieved by using sustainable alternative materials where possible; optimising packaging design and working with our suppliers to introduce recycled materials into our product packaging range. An example of this is our discovery of plant-based inks. As a renewable alternative to traditional oil, vegetable based inks have a much smaller impact on the environment because they do not release greenhouse gas emissions such as CO2 when drying. We are excited to roll this out across more of our packaging this year.

We are working towards making 100% of our packaging recyclable, reusable or compostable by 2025.

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