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Our planet

We rely on our planet’s natural resources to produce our products, generating waste and greenhouse gas emissions in the process, however we will always try to reduce our impact where possible. Our priorities within our Planet pillar include cutting our carbon emissions, reducing food waste, using sustainable packaging, and sending zero pouches to landfill.

Our first fully recyclable pouch

We are committed to ensuring our packaging is 100% recyclable, reusable or compostable by 2025. A major step towards achieving this is our launch of the UK’s first mono material pouch designed to be fully recyclable (with the cap on), lighter to transport and less carbon intensive to create.

After several years of testing and trialling alternative packaging materials, we are now able to offer you a pouch made from one (mono) material called polypropylene.

Assessed by the On-Pack Recycling Label (OPRL) scheme to meet the requirements of their ‘Recycle’ designation, these pouches will carry a recycle label, meaning they can be thrown in your normal recycling bin at home. This is a momentous step and provides a simple and convenient method for disposal- woohoo!

Following the launch of this fully recyclable Fruit Blend range, we are excited to roll-out the fully recyclable pouch across our entire pouch range in the coming years.

Our award-winning recycling scheme

Being unable to offer our parents the convenience of kerbside recycling has always remained a point of concern and focus for us. This is why we initially launched our return recycling scheme with UK recycler, Enval, as it provided a zero-waste option when no other ‘home-recycling’ solution was available.

Our partnership with Enval will remain in place so you can continue to recycle our products not currently labelled as recyclable.

By using our recycling scheme, you can recycle our pouches, finger food packaging and grains packaging in the best way possible, leaving nothing going to landfill.

We are proud to be the UK's first fully recyclable baby food range.

How it works

Our packaging arrives at Enval and is shredded

The aluminium from our pouches is re-used to make tins, cans etc

The plastic from our packaging is recycled into oil

The gas by-product from the process is used to power the plant

Leaving nothing to go to landfill

Our Recycled Pouch-ometer

Use our prepaid recycling bag to recycle our packaging via your local postbox.

Being transparent & cutting carbon

We believe that climate change is the single greatest threat facing our planet and steps must be taken quickly to limit global temperatures from rising beyond 1.5°C. Everyone has a role to play in fighting climate change and we are committed to helping lead the way by being transparent.

We have partnered with CarbonCloud to calculate and share the climate footprint of our products, with the ambition to implement this across our entire range. We will not only be sharing these numbers with you and printing them on our packaging, but we will also be sharing our plans to offset certain areas and reduce this number further.

In 2021 we became the first and only UK baby food brand to be ‘carbon negative’, committing to double offsetting those emissions we cannot reduce any further each and every year.​ With the help of our partner Ecologi, we are removing twice as much CO2 from the air (equivalent to double our 2021 footprint) through tree planting and funding carbon reduction projects around the world.

Reducing our waste

Food waste is a big issue. It is estimated that a third of all food produced ends up being wasted. We believe in never wasting food and are committed to sending zero food waste to landfill, donating 100% of what is left that can’t be sold.

We are proud of our partnership with food distributor The Felix Project. They help families in need get access to nearly 21 million meals every year through collecting and redistributing surplus high quality food that otherwise would have gone to landfill. So far we have nearly donated over 40,000 meals to those in need.

Sustainable packaging & design

Packaging is a critical part of our business as it protects the safety and quality of our products. Following the launch of our new kerbside recycle pouch, we aim to rollout this pouch across our entire pouch range, moving closer to achieving our target of making 100% of our plastic packaging recyclable by 2025.

All of our multipack cardboard packaging is made out of recyclable FSC-certified cardboard and has been printed with organic ink composed of organic molecules, which require lower heating temperatures and consume less energy than other inks.

We are working towards making 100% of our packaging recyclable, reusable or compostable by 2025.

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