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Our planet

We rely on our planet’s natural resources to produce our products, generating waste and greenhouse gas emissions in the process, however we will always try to reduce our impact where possible. Our priorities within our Planet pillar include cutting our carbon emissions, reducing food waste, using sustainable packaging, and sending zero pouches to landfill.

Our award-winning pouch recycling

Our specially designed pouches keep our food safe and fresh without the use of any preservatives and have a lower carbon footprint than glass or other alternatives.

But like all pouches of this kind they can't be recycled through your household recycling. And we just thought that wasn't good enough. Our aim is that no baby food pouches end up in landfill.

So rather than waiting for household recycling collectors to come up with a solution, we searched for a recycling partner that could recycle our pouches and others in the best way possible, leaving nothing going to landfill.

Enter recycling innovator Enval.

How it works

Enval separates the pouch’s aluminium and plastic layers

The aluminium from the pouch is re-used to make tins, cans etc

The plastic is recycled into oil

The gas by-product from the process is used to power the plant

Leaving nothing to go to landfill

Cutting carbon

We believe that climate change is the single greatest threat facing our planet and steps must be taken quickly to limit global temperatures from rising beyond 1.5°C. Everyone has a role to play in fighting climate change and we are committed to helping lead the way.

From 2019 to 2020, we halved the carbon footprint of our entire business here in the UK. With the help of our partner, Ecologi, we chose to double offset these carbon emissions, meaning we removed twice as much CO2 from the air (equivalent to double our 2020 footprint) by planting more trees and funding carbon reduction projects around the world. We are the first and only UK baby food brand to be ‘carbon negative’ and will commit to double offsetting our footprint each and every year.​

​In addition to this pledge, we also offset the emissions from our employee’s personal and professional lives and have been a certified Climate Positive Workforce with Ecologi since 2020. Each month our contributions go towards tree-planting and supporting carbon reduction projects from around the world.

Reducing our waste

Food waste is a big issue. It is estimated that a third of all food produced ends up being wasted. We believe in never wasting food and are committed to reducing food surplus by 10% each year whilst donating 100% of what is left that can’t be sold.

We are proud of our three year partnership with food distributor The Felix Project. They help families in need get access to nearly 21 million meals every year through collecting and redistributing surplus high quality food that otherwise would have gone to landfill. So far we have donated over 39,000 meals to those in need.

Sustainable packaging & design

Packaging is a critical part of our business as it protects the safety and quality of our products. Whilst we acknowledge its drawbacks, at this point in time, we will continue to use plastic in our packaging range because it is still the most sustainable option (vs glass for example) for most of our products.

Nevertheless, over 70% of our packaging range is made out of recyclable FSC-certified cardboard and we are committed to minimising our packaging footprint. This will be achieved by using sustainable alternative materials where possible; optimising packaging design and working with our suppliers to introduce recycled materials into our product packaging range.

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