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Our food

  • Here at Little Freddie, we believe our children deserve better. From the quality of their food to the future of their plant, everything we do, we do to give them the best start in life

    Yes, we make really rather tasty baby food, but that's not all. We go above and beyond to ensure every ingredient used in our recipes is the best it can be, and balanced carefully to make a recipe which is as nutritionally complete as it is delicious.

    It's this dedication to exceptional ingredients that means you'll often find our founder; Piers out in the fields, tasting and testing. His mission? To find the best and the tastiest- from coconuts to carrots, strawberries to sweet potato.

    We're proud to be wholly organic and nutritionally balanced. Our paediatric nutiritonist turns super ingredients into wholesome foods worthy of the choosiest little gastronome. And because we can believe you can teach great tast; our recipes incorporate sophisticated ingredients that they'll be enjoying for the rest of their lives.

    That's Little Freddie. Nothing but the best.

  • The Government advises weaning from 6 months, but every baby is different and you as a parent ultimately know best.

    We also discourge sucking straight from the pouch. We recommend feeding your baby our products with a spoon, which is great for moving food around the mouth and of course, playing the airplane game. A classic.

  • With organic, you know what exactly is going into your food. This means no GM ingredients, no manufactured herbicides, no artificial fertilisers and no unnecessary pesticides.

    Organic combines modern science and technology with traditional farming practices, with the goal of producing high quality, nutritious food which is of course, environmentally friendly.

    Every ingredient in our products, from seed to pack, is EU certified organic.

  • Our innovative packaging means that even at room temperature, our unopened pouches will stay completely safe, fresh and not spoil over a long period of time.

    Once opened, you must refrigerate the pouch and consume the delicious contents (you don't have to ask us twice) as advised on the back of our packaging. This will be within 24 or 48 hours.

  • All of our products are clearly labelled with allergens and our allergen feature on our 'PRODUCTS' page will accurately filter out all products with your chosen allergen. If you have a question about our range or a specific product please do drop us an email at

  • Our pouches are perfectly safe to freeze but we don’t generally suggest you do for a couple of reasons.

    Firstly, because we haven’t used any stabilisers or anything artificial, our ingredients can separate when frozen. If this happens it’s perfectly safe to still eat but the texture may be affected.

    Secondly, our pouches have a long shelf-life because of our special packaging and the way we sterilise or pasteurise them. This means there’s no need to freeze our pouches to keep them from spoiling – they will be perfectly safe in the pantry until you’re ready to use them.

  • You cannot microwave our pouches due to metal being present in the packaging. We recommend standing the pouch in a bowl of warm water for a few minutes, rememebering to check the temperature before serving.

  • This one is a big, fat no. We don't believe in adding anything artificial to our products which is why you will never catch us using any preservatives. Our specially designed pouches ensure that our products always stay fresh without the use of any preservatives.

  • Stop, we're blushing. If you are interested in stocking our products, please get in touch via our contact page.

    Contact us

  • All of our products are made in the EU with ingredients that are predominately sourced from EU countries. For some ingredients we do need to travel further afield to source organically, such as our tropical bananas and pineapples.

  • We are available in Sainsbury's, M&S, Ocado, Amazon, Daylesford and Eversfield Organic.

Our packaging

  • Yes. We are proud to be the UK’s first baby food brand to recycle all baby food pouches – from any brand – with zero waste to landfill recycling technology.

    Using recyclable mailer bags, parents can post their empty pouches from any brand of baby food directly to our recycling partner; Enval via their local post-box. Our pouches can be fully recycled and put back into the circular economy. So far, we have saved over 550,00 pouches from going to landfill.

    You can pick up our recycling bags for 99p (RRP) online & in-store at Sainsbury’s, Ocado, Daylesford and Eversfield Organic.

    Don't worry, we're not making any profit from the sale of our bags, it simply covers the postage costs of sending them for recycling.

  • Yes, all our pouches are BPA free.

  • Very occasionally packages can get damaged in transit. If your packaging is damaged or oddly inflated, do not eat it. Please email us at & return it to the below address.

    Little Freddie
    31A Great Sutton Street
    ECV 0NA

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