We champion organic farming because it promotes natural fertilisers, animal welfare standards, sustainable food production and more resilient farmland. That’s why, since the beginning, we have been certified as organic by OF&G, which means we employ the most stringent controls on our supply chain to ensure we are meeting the organic standards and providing nothing but the best for your baby.

Building long-term, trusted relationships with our suppliers is at the heart of our sourcing philosophy. All suppliers must pass a rigorous approval process to ensure that they are able to meet our high standards for quality, safety and best practice as detailed in our Quality Manuals. Our suppliers must also commit to our ethical and environmental Code of Conduct and be a member of Sedex, (Supplier Ethical Data Exchange).  

There is a growing demand for transparency as parents become increasingly interested in the origin, journey and environmental impact of their food. From the beginning, we have always prioritised transparency, providing parents with clear labelling and product information they can trust.