Organic, responsibly sourced products

We believe in food as nature intended, free from pesticides, hormones and other unnatural chemicals, because it is better for both people and the planet. This is why we only source from farmers and suppliers that meet our rigorous standards for best practice and share our passion for quality and safety.

100% organic

We champion organic farming because it promotes natural fertilisers whilst promoting animal welfare standards, sustainable food production and biodiverse farmland. That’s why, since the beginning, we have been certified as organic by OF&G, who independently assure that we employ the most stringent controls on our supply chain. 

Responsible sourcing

Building long-term, trusted relationships with our suppliers is at the heart of our sourcing philosophy. All suppliers must pass a rigorous approval process to ensure that they are able to meet our high standards for quality, safety and best practice as detailed in our Quality Manuals. Our suppliers must also commit to our ethical and environmental Code of Conduct and be a member of Sedex, (Supplier Ethical Data Exchange).  


There is a growing demand for transparency as parents become increasingly interested in the origin, journey and environmental impact of their food. From the beginning, we have always prioritised transparency, providing parents with clear labelling and product information they can trust.