Our story begins with our founder Piers - Little Freddie’s food loving dad.
Interested in food from a young age, one of Piers’ earliest childhood memories is going to the food markets in Paris where he lived for the first 10 years of his life.
When it came to feeding his children, Piers felt the options were really limited, with a distinct lack of quality. Everything was bland and generic, a world apart from the Parisian food markets where apples are sold by their variety, and vegetables by where they are from.
This realisation inspired Piers to create Little Freddie, a high quality premium baby food brand where ingredients always come first. Whilst the brand has grown and shifted in the years since we began, Piers’ commitment to good quality food for little ones has remained key to our brand philosophy.