Our founder Piers, has travelled the world looking for the tastiest ingredients, only settling for the same exceptional quality we expect as parents.
Interested in food from a young age, one of Piers' earliest childhood memories is going to the food markets in Paris where he lived for the first 10 years of his life.
When it came to feeding his children, Piers felt the options were really limited, with a distinct lack of quality. Everything was bland and generic, a world apart from the Parisian food markets where apples are sold by their variety, and vegetables by where they are from.
At its heart Little Freddie is about using high quality, premium, sophisticated ingredients from farmers we know and trust. We always place taste and quality above price, ensuring your little one is getting nothing but the best.