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Our partnership with Magic Breakfast

Our partnership will help thousands of children across the UK enjoy a nourishing breakfast before the school day starts, preventing hunger from being a barrier to education.

1 box= 1 breakfast for a hungry child

Here at Little Freddie, we believe no child should be too hungry to learn. That's why we are thrilled to be partnering with Magic Breakfast who provide nutritious breakfasts to school children at risk of hunger in the UK.

From the 1st July, for every one of our Creamy Blueberry & Banana Greek Style Yoghurt Multipacks sold, we will donate the cost of one nutritious breakfast to a child who needs it most. We pledge to donate 30,000 meals in the first 12 months.

The partnership will enable thousands of school children across the UK to enjoy a nourishing breakfast before the start of the school day so they can make the most of their morning lessons and prevent hunger from being a barrier to education.

When children are hungry it impacts their concentration and can cause them to miss out ­­on valuable lessons every day. Magic Breakfasts' amazing work ensures no child is too hungry to learn by providing healthy breakfast food and expert support to over 1,000 partner schools in disadvantaged areas across England and Scotland.

Our Creamy Blueberry & Banana Greek Style Yoghurt multipack (containing 6 pouches) can be found in-store and online at Sainsbury’s and Ocado.

Catherine Mackenzie, Head of Corporate Partnerships at Magic Breakfast celebrated the partnership by saying:

We are delighted to be partnering with Little Freddie who values the importance of access to nutritious food and its effects on a child’s development.  As a charity, we know from our work with schools that breakfast has a lifelong impact on children and young people, enabling them to reach their full potential in the classroom and the wider world. Right now, in the UK, there are unprecedented levels of child morning hunger, so we are incredibly grateful for Little Freddie’s support, helping us to feed more hungry schoolchildren.’

Thank you to all of our parents for helping us support this cause. Together we can stop hunger being a barrier to education for thousands of children across the UK.

For more information on Magic Breakfast, please see here

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