With the threat of climate change reducing global agriculture productivity by 17% by 2050, we seized an opportunity to invest into a capacity building project alongside one of our raw material suppliers.
Due to the minimal use of modern farming techniques in Madagascar, and increasingly adverse climatic conditions, we identified that producing yields of high-quality pineapples will prove challenging to our pineapple farmers. Traditionally there has been a lack of infrastructure services and technical support for these farmers who are expected to meet complex and increasing demands from international standards.
In 2019 we initiated a 3-year project in collaboration with our suppler to train their smallholder farmers in good agricultural practices and innovative techniques. By employing a more sustainable farming method, HavaMad’s farmers have the potential to increase yields from 3T/ha to more than 60T/ha by the end of year 3. This won't just increase productivity, it will guarantee income for these vulnerable farmers and their families.