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Prioritising people

We don't believe planning for the future of the planet should only focus on our environmental impact. We also believe it's about supporting people: from parents who are navigating their way through the weaning journey, to those who help to make our delicious and nutritious food.

Magic Breakfast

We believe no child should ever be too hungry to learn.

That's why we are thrilled to be partnering with Magic Breakfast who provide nutritious breakfasts to school children at risk of hunger in the UK.

So for every Creamy Blueberry & Banana Greek Style Yoghurt Multipack sold, we will donate the cost of one nutritious breakfast to a child who needs it most. We pledge to donate 30,000 meals in the first 12 months.

This partnership will help thousands of children across the UK enjoy a nourishing breakfast before the school day starts, to prevent hunger from being a barrier to education.

The Felix Project

Now more than ever, the demand to turn surplus food into meals for those in need is of paramount importance, and we can all do our bit to help.

Every year, The Felix Project gets millions of meals to people in need, by rescuing and redistributing nutritious surplus food that would otherwise go to waste.

Here at Little Freddie, the team regularly volunteer to collect and redistribute food at The Felix Project to help reach our goal of ending food waste by 2022. We have currently donated over 39,600 meals to those who need it most through charity and school donations. Our support helps The Felix Project to keep feeding vulnerable people throughout London and we will continue to support them in any way we can.

Ethical trade

We believe our responsibility for our products extends to those who bring our tasty ingredients to life. We are committed to supporting the welfare of our workers, improving their working conditions and ensuring responsible business practices are used. We encourage our suppliers to undergo third-party audits and to share the results so we can identify opportunities for improvement and raise labour standards.

Modern Slavery Statement

We have a zero-tolerance policy to modern slavery - forced labour, child labour, servitude and human trafficking - and combating it is an important focus for us. Our modern slavery risk assessment reviews how our suppliers are performing across labour standards, health and safety, environmental management and business ethics.

Our Modern Slavery Statement outlines our policies on addressing human rights issues in our supply chains.

Protecting and enhancing our soils

With the threat of climate change reducing global agriculture productivity by 17% by 2050, we have a responsibility to help our partners prepare for what changes these conditions could bring.

Since 2019, we have been working with our Madagascan pineapple supplier on a three year project to train their smallholder farmers in good agricultural practices. Nearly 330 farmers have participated in organised workshops, run by our partner, learning about new techniques that will improve yields such as soil preparation and disease prevention methods. Over the next year, our aim with these workshops is to ensure that over 80% of the farmers that attend the sessions understand what they have learnt and that 50% adopt the new techniques.

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