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Our Big Green Plan

Addressing the climate crisis must be intentional, not circumstantial. This is why we are continuing to keep our sustainability strategy - the Big Green Plan - central to how we do business.

Read on to find out more on what we are doing within our three BGP pillars: Planet, Product and People

So far we have achieved...

1,120,727 Pouches Saved
from landfill through our zero-waste recycling scheme.

12,936 Trees Planted
with the help of Ecologi & GreenTheUk

39,864 Meals Donated
to our charity partner; The Felix Project.

10 Sustainability Awards
that recognise our BGP initiatives.

1,627T of Carbon Removed
from offsetting our emissions.

Our climate footprint

We are proud to be the first and only baby food brand to publish our products' climate footprint with CarbonCloud and print it on our packaging.

Climate footprint is a term coined by our partner CarbonCloud who help quantify our products’ climate footprint.

Climate footprint as a term is more representative of the effect of food on climate, as it encompasses and highlights the effect of all greenhouse gases, such as nitrous oxide and methane, that are usually more impactful in food production than carbon dioxide. This gives us the most transparent depiction there is by displaying our climate impact at every stage of production (known as from ‘farm-to-shelf'). Please note our numbers are subject to change. You can find the most up to date number on CarbonCloud's website.

We hope that our transparent approach to the climate footprint of our products will help you as parents make
more informed and eco-conscious shopping decisions and inspire other brands, especially the bigger players, to follow suit. We are the first baby food brand to do this, but we hope we won’t be the last!

Measuring our impact

Our Big Green Plan was created with one simple aim in mind: for Little Freddie to become a business that gives more than it takes. Our 2022 Progress Report captures the next steps we have taken so far in our journey towards a more sustainable future.

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