Our partnership with Magic Breakfast

1 box= 1 breakfast for a hungry child

Here at Little Freddie, we believe no child should be too hungry to learn. That's why we are thrilled to be partnering with Magic Breakfast who provide nutritious breakfasts to school children at risk of hunger in the UK.

Little Freddie will make a donation of £12,000 to Magic Breakfast in 2025 and £12,000 in 2026, funding an estimated 80,000 breakfasts and support costs over two years. Magic Breakfast (charity no. 112510 in England and SC048202 in Scotland) provides nutritious school breakfasts to children and young people at risk of hunger in disadvantaged areas of the UK.

The partnership has enabled thousands of school children across the UK to enjoy a nourishing breakfast before the start of the school day so they can make the most of their morning lessons and prevent hunger from being a barrier to education.

When children are hungry it impacts their concentration and can cause them to miss out ­­on valuable lessons every day. Magic Breakfasts' amazing work ensures no child is too hungry to learn by providing healthy breakfast food and expert support to over 1,000 partner schools in disadvantaged areas across England and Scotland.

Our Blueberry & Banana Greek Style Yoghurt multipack (containing 6 pouches) can be found in-store and online at Sainsbury’s, Tesco & Ocado.

Catherine Mackenzie, Head of Corporate Partnerships at Magic Breakfast celebrated the partnership by saying:

‘We are delighted to be partnering with Little Freddie who values the importance of access to nutritious food and its effects on a child’s development. As a charity, we know from our work with schools that breakfast has a lifelong impact on children and young people, enabling them to reach their full potential in the classroom and the wider world. Right now, in the UK, there are unprecedented levels of child morning hunger, so we are incredibly grateful for Little Freddie’s support, helping us to feed more hungry schoolchildren.’

Thank you to all of our parents for helping us support this cause. Together we can stop hunger being a barrier to education for thousands of children across the UK.

For more information on Magic Breakfast, please see here.