Our packaging

Our packaging is an important part of our products. Our specially designed pouches keep our food safe and fresh without the use of any preservatives and our outer boxes ensure they arrive in store safely.   Yet, we are always working to minimise their impact on the planet and we're operating in three ways to make this happen.

Our award-winning pouch recycling scheme

Our specially designed pouches keep our food safe and fresh without the use of any preservatives and have a lower carbon footprint than glass or other alternatives.

But, like all pouches of this kind they can't be recycled through your household recycling, and we think this isn't good enough. Our goal is to ensure no baby food pouches end up in landfill. So rather than waiting for household recycling collectors to come up with a solution, we searched for a recycling partner that could recycle our pouches and others in the best way possible, leaving nothing going to landfill. Enter recycling innovator Enval.

How it works

Enval separates the pouch’s aluminium and plastic layers

The aluminium from the pouch is re-used to make tins, cans etc

The plastic is recycled into oil

The gas by-product from the process is used to power the plant

Leaving nothing to go to landfill

Sustainable Materials

We like our products to arrive in perfect condition but we don’t want to harm the environment in doing so. So, we set ourselves the goal that 100% of our cardboard packaging would be sustainably sourced.
Today, all of our cardboard boxes use FSC-certified cardboard, which means it has been produced by well managed forests so they are maintained for generations to come.

Sustainable Design

We continue to work towards our goal of reducing our packaging weight and waste by 5% year on year. Less packaging means we can fit more into our vehicles, which reduces our trips and in turn, our carbon emissions.