We don't believe planning for the future of the planet should only focus on our environmental impact.

We also believe it's about supporting people: from parents who are navigating their way through the weaning journey, to those who help to make our delicious and nutritious food.

Supporting parents

As every parent knows there’s a wealth of information out there, which in some cases can be contradictory, making it hard to know your right path.

Our research found that 49% of parents are unsure what weaning advice they should follow.

We want to help you through the weaning journey wherever we can so you can feel confident in what you’re feeding your children.

  • We develop all of our recipes alongside our paediatric nutritionist Jo Rayner to ensure they are right for every stage of the weaning journey. We never add anything to our recipes that we wouldn’t feed to our own children. That means no added salt, sugar, excess water or preservatives, only exceptional and delicious organic ingredients.
  • Every element of our packaging has been designed with you in mind, whether you’re at home or on the go. As well as easier to open ribbed caps and clearly listed recipe ingredients with percentages on the back of packs, we were the first baby food brand to introduce white packaging with images of real ingredients on the front of pouches, to help you navigate our range.
  • You told us you often feel misled by 'vegetable' purees that, on reading the back of the pouch, in fact contain a high percentage of fruit. So we've clearly labelled the front of our vegetable-led pouches: 80% Veg, Simply Veg and More than Veg, so you know what's inside. All of our products include age guidance, weaning advice and choking warnings and we never include allergens in any of our recipes for babies under 6 months old.

Our research also showed that mums and dads in the UK are feeling pressure to be the ‘perfect’ parent from a number of sources, which can have a real impact on their mental health, especially when it comes to first-time parents.

In 2019 we partnered with the PANDAS Foundation to help highlight the important subject of parents’ mental health and talking about the shared challenges parents face.

Did you know?

  • 76% of parents said a smile from a fellow parent would make them feel better during a trying day
  • 58% of parents found that talking to a friend or a fellow parent about their worries made them feel better
  • Outlets such as exercise (43%) and ‘me time’ (43%) helps parents deal with the stresses and anxiety associated with first time parenthood

Annie Belasco from PANDAS said: “As a foundation, we support thousands of parents each year with our peer to peer support and hope that by increasing awareness, and encouraging parents to do something as simple as share a smile with a fellow mum or dad, will help to reduce stress and anxiety.”

For pre and post natal advice and support visit the PANDAS website.

Ethical trade

We’re committed to working with suppliers who have the same high standards as we do to ensure fair working conditions throughout our supply chains.

  • We have a zero-tolerance policy to modern slavery - forced labour, child labour, servitude and human trafficking - and combating it is an important focus for us. Our modern slavery risk assessment reviews how our suppliers are performing across labour standards, health and safety, environmental management and business ethics. We’re also developing a systematic internal training programme on modern slavery for all relevant employees by 2020.
    Our Modern Slavery Statement outlines our policies on addressing human rights issues in our supply chains.

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